by Paul Gasparro | Co-founder, MapleWorks Technology
Business users are becoming more and more comfortable using their Smartphones to access information. Case in point: A study by comScore finds that use of social networking apps on Smartphones grew 240% between the 12-month period April 2009 to April 2010 (source: http://www.emarketer.com/article.aspx?r=1007757).
While the stat on social networking apps is sexy, let’s not forget the many other mobile applications that business professionals are now accessing from their Smartphones: customer relationship management (CRM) apps like Salesforce.com and financial management apps like Quicken. So what does this mean to software product companies?
As a software development consulting firm, here are the top 3 challenges that our customers are asking us to help them solve.
- How do we ensure our software product delivers a consistent user experience across the multitude of operating systems?
- How do we create a consistent user experience across the plethora of devices—personal computers, Smartphones, tablets—all of which have different screen sizes and viewing requirements (landscape, portrait)?
- How do we remove the complexity that IT departments face in managing all of this for their employees?
The software product companies that are asking these questions are on the right path to differentiating themselves in a crowded marketplace.
Interested in reading more on this topic? I recommend that you check out this article entitled, 5 Mobile Megatrends (and How to Prepare).
